Search marketing &mdash paid search programs.
Strata-G provides custom pay-per-click (PPC) solutions focusing on the goals and objectives in order for our clients to reach potential customers when they are actively seeking their products. Our search engine marketing specialists create a customized PPC strategy to ensure optimal results and return-on-investment.
Benefits of Strata-G's PPC program:
- Search Engine Strategist assigned to the account to develop proper campaign strategy and execution
- Extensive keyword research to maximize relevancy and click-thru-rates (CTR)
- Campaign optimization and expansion for continuous growth
- Complete transparency
- No contract – month-to-month option
Strata-G's deliverables include:
- Strategy and setup to determine goals and expectations
- Extensive keyword research including focus groups, surveys and other studies
- Campaign structure and design
- Professional ad copy
- Landing page design and testing
- Continuous keyword, ad copy and landing page optimization
- Monthly campaign reporting
- Review and assessment
Search marketing — search engine optimization (SEO) programs.
Building a successful SEO program starts with proper site structure that is conducive to search engine indexing. Strata-G's strategic, comprehensive SEO process satisfies the core principles that search engines employ to rank a website. In order to attract qualified visitors, the keywords need to balance relevancy with online usage. Next, your website must be search engine "friendly" to achieve high rankings and designed to include the conversion elements required to turn your visitors into customers.
Strata-G's SEO program includes all of the elements crucial to success:
- Advanced, targeted keyword selection
- Site content analysis to make your site more search engine friendly
- Link popularity audit to achieve maximum search engine visibility
- Top rankings for your keywords to give your prospects the best opportunity to find your site
- Website conversion tactics to maximize the conversion rate of visitors to desired actions
- Advanced tracking and metrics to measure progress toward online marketing goals
Strata-G's deliverables include:
- Review and develop goals and objectives
- Identify keyword opportunities
- Link reporting
- Website enhancement
- Keyword position report
- Evaluate and reengage
What are your search marketing challenges?
We want to know. Please contact us today and see how we can help you and your company solve your marketing challenges.